Sesame Street and PNC Bank Teach Kids About Money

Sesame Street Muppets explain money concepts for preschoolers

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Image source from stev.ie on flickr

In an effort to teach young kids about how to handle money responsibly, Sesame Street has joined PNC Bank to create a learning project.  Muppets from the children’s show, including Elmo, Grover, and Cookie Monster, appear in online videos as part of “For Me, for You, for Later: First Steps to Spending, Sharing, and Saving”.  On the project’s website, there is also a resource for parents or caregivers to assist in educating children about financial concepts, as well as a section that offers ideas and activities for educators.

The site offers a free Children’s Activity Book and labels for money jars to download.

Introducing financial education early will help to instill responsible habits for the future.  It also provides an opportunity for parents to reinforce positive financial choices with their children.  Gary E. Knell, president and CEO of Sesame Workshop, explains how practical the program can be.

“’For Me, for You, for Later’ will highlight financial learning opportunities that occur during every day routines and experiences for children and parents on the go,” Knell said.

Sesame Street previously partnered with PNC

In 2004, the PNC Grow Up Great initiative was enacted to help prepare preschool children to be successful in school and life.  The 10-year, $100 million initiative has involved Sesame Workshop in programs before, such as “Happy, Healthy, Ready for School” and “One World, One Sky”.  In addition to introducing academic subjects like math and science to kids five and younger, the initiative has also covered healthy living and multicultural understanding.

Curriculum will also appear on Sesame Street TV show

Concepts from the program will be featured on Sesame Street in the fall.  Previously, the show has helped children to count and identify money, but this will be the first time Sesame Street will address making smart financial choices.

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