Consumers can manage which Yellow Pages variations are delivered
The Yellow Pages Association has launched an upgraded version of their website that will allow consumers to select which phone directories they want to receive, including the option to not have any directories delivered at all. The new site was developed by the YPA and the Association of Directory Publishers which creates one location for consumers nationwide to manage the deliveries from the multiple publishers of variations of the Yellow Pages.
Neg Norton, president of the YPA, indicated that their organization had always intended to not deliver directories to people who did not want them. After registering on the site, consumers learn about all the phone books that are scheduled to be delivered to their particular zip code. They then have to option to select which ones they’d like to receive, if any.
Yellow Pages Association is committed to recycling
For years, eco-conscious consumers have urged phone book companies not to deliver to homes and offices. Since 2006, YPA has reduced the amount of paper it uses in its directories by 29% by using recycled paper or leftover wood chips.
On their updated site, www.yellowpagesoptout.com, the YPA offers tips how to recycle the directory, and consumers can download a sustainability report.
Yellow Pages Association reacting to city of Seattle ordinance
The Seattle City Council approved an ordinance that cracks down on the unwanted delivery of the phone directories due to the recycling expenses. Publishers are required to pay a 14-cent fee on each commercial phone book delivered to city residents and business, and they can face a $125 fine for delivering a directory that is unwanted.
In response, the YPA and publishers sued the city in federal court, suggesting that the ordinance violates the First Amendment, but they were unsuccessful. The launch of the new Yellow Pages site ensures consumers nationwide have the option to cancel their delivery.